The Importance of Marketing is Outlined in the Staircase Marketing Concept

The power of the internet is the ability to communicate across multiple boundaries to individuals anywhere. The real question then as a marketer is, what is your message and how to structure it effectively to be heard? Sure you can offer an ethical bribe, providing free stuff on your site to gather names, an effective way to get people to opt-in to your list, but after awhile, free stuff has the value of – well free. Many people have multiples of free stuff on their hard-drives getting used sparingly, or most likely, forgotten.

Aren’t you glad to have the free stuff on yours?

To better understand laying out your marketing plan, define it with a unique marketing term, one that can be very identifiable and understandable. “Staircase Marketing Concept” is an effective marketing term that is simple to understand. To follow, think of a staircase, a few steps to a landing area and then slightly changes direction, a few more steps to another landing area and so forth. Ultimately there is a top landing area which is the ‘WHY’, your final business goal.

Each landing area represents an intermediate goal needing to be reached within your marketing strategy to move your Network Marketing business forward. The steps are individual tasks that you must accomplish to reach each intermediate goal.

Internet marketing terms are plentiful and the Staircase Marketing Concept is one that can be easily comprehended, implemented and passed on to group members. Even if you are a beginning marketer, you can conceive of a plan to get from one point to the next.

Your marketing plan requires certain elements be accomplished no matter your location; a brick and mortar building located on a street corner or an internet business. You need 3 basics; a message, an effective communication channel, and hungry traffic.

The key to preparing a Staircase Marketing Concept is identifying the early landing areas to reach and each step to reach them. Organize them based on importance and take action. As you reach each one, celebrate the achievement. Working on your own out of your house can be lonely. Celebrating the small victories you reach along the way helps with motivating yourself on to the next landing area.

Each celebration could be a stand up and yell or walk around the block or just get away from the computer for 5 minutes.

Allow yourself a victory dance.

When you reach a larger landing area (goal), celebrate on a slightly larger scale. Remember what it took to get there, the milestone you have reached, and provide a relative celebration. This is a powerful motivator, one you can teach to your group so they get the same feelings of accomplishment.

Remember that Network Marketing is about communication. Building a successful Network Marketing business requires work, a structured plan such as the Staircase Marketing Concept, and a group that can celebrate their accomplishments together, no matter how big or small, will create a strong group. You want a strong group for retention purposes so celebrate their victories.

Allow them to celebrate yours. The trust you need will be returned stronger and your assistance to them will be gladly accepted, assisting in the growth of the group. Everybody wins within the group and each member passes along these positive encouragements to their group, on down the line.

What a positive way to better yourself and reach that top landing on the Staircase Marketing Concept path to financial freedom.

Direct Marketing Products With Value

The internet has clearly delivered a marketing opportunity never before realized by businesses both large and small. The ability to advertise, inform and interact with the target market makes the internet second to none. Live TV marketing programs share some of this capability, but the internet is always on, and always has what the consumer wants to find. Network marketers including those associated with MLM companies are enjoying growth like never before. Entrepreneurs have a wide range of choices in the goods and services they can share online. A few of them have selected direct marketing products with value and focus their attention exclusively on the top tier of available choices.

The salesman in the desert selling water has a distinct advantage over the multitude of used sand lot owners. With a product that is clearly in demand, we would expect water inventory to remain consistently low. Yet because of the landscape it is sometimes difficult to see the water company behind the sand dunes.

Every time a new product or service is launched these days, an internet marketing campaign is included. Then it seems like another three or four companies spring up online the next day offering practically the same thing. The abundance of choices also brings an abundance of information. People who search online for anything expect a great deal of information and a multitude of choices. Entrepreneurs, who must decide which product to get behind from a business perspective, also approach the situation like a consumer.

We’ve all made purchases online that either met, or failed to meet our expectations. For the entrepreneur who is choosing to market a particular item, they need to know everything up front before making a decision. In a highly competitive market, selection for the prospective business owner is similar to that of a consumer. Buying into a business opportunity, however, involves a much deeper relationship.

Direct marketing products with value always serve the best interest of everyone. When true, measurable value exists in the product, it benefits everyone it affects. Any product or service of value, finds expression in various places. Exceptional services and remarkable products are always sought after. In order for companies to compete, they must rise to the same standard.

So the entrepreneur asks these important questions:

1. Is it valuable for personal as well as business purposes?
2. Does it ever lose or gain value?
3. What is the consumer reaction?

There are direct marketing products that serve both the individual and business owner alike. Any product or service that affects its user on a financial level would fall into this category. A household budget shares the same goal as a business budget. People desire to prosper and businesses must.

Educational material also serves both the consumer and business owner. When a direct marketing professional has an educational system for sale, chances are they’ve already reaped the benefits it delivers. As the overall knowledge of man continues to escalate at unprecedented speed, the demand for specialized knowledge grows in all markets. The ability to deliver valuable information is a rewarding experience for everyone.

Looking specifically at financial and educational material, it is reasonable to suspect that time can have an effect on the value of that information. As the knowledge base increases, some or all of that information may be subject to change. This is especially true for specialized educational products. Tax laws seem to change every year, and investment advice has to remain constant. Knowledge on how to repair a VCR may be ancient, but technical training for disk players, or TV’s for that matter, changes constantly.

If the product we purchase can’t be upgraded or enhanced, it is like any other product that begins to depreciate. Having a lifetime warranty on an electronic device would definitely affect our decision to purchase. Likewise an educational product, or financial service that absorbs changes without adding expense to the user, satisfies the demand for true and lasting value.

Finally we have to know if it works. Catchy slogans and entertaining advertisements aside, people need to hear from other people what they can expect. All the scientific evidence in the world isn’t going to convince me to buy some wonder tonic if my neighbor is telling me it gave him gas.

People trust people that aren’t trying to sell them something. The individual giving the testimony doesn’t gain a thing by convincing someone else to buy. TV has lost most of its credibility when it comes to parading ‘supposed’ consumers around with glowing, well scripted, endorsements; especially when the viewer can Google the product and read a dozen negative reviews in an instant.

Direct marketing products with value always have the endorsement of the marketing professional. Although this can seem like a car salesman claiming they own the same car, the value in the product can be measured apart for that endorsement. Even the addition of other consumers and business owners giving their reviews, only enhances the perceived value based on measurable criteria; namely, how it helps and why.

The internet market will continue to absorb any and every imaginable product people conceive. Rising to the top, the few truly valuable items will serve both the public lucky enough to find them, and the marketer clever enough to deliver them.

Small Business Must Develop a Marketing Concept

In college classrooms business students are being taught marketing concepts. To develop the same for your business owners need to analyze what their customers needs. Take those needs and fulfill them better than their competition. This simple statement can get very complicated today. Find the answer and you have developed your very own marketing concept.

Companies have the ability to find out what their customers are thinking easily these days with the internet at their fingertips. Remember your competition has access to the same information. This gives small business the ability to compete with the corporations on a local level.

Companies can find out the competitions weak spots by going to sites like yelp. Yelp gives customers the ability to tell the world about their experience with any business. Larger companies can no longer hide behind their automated customer service procedures.

Customers need to remain a small business’ focus at all times. We have all had the customer that no matter what you do they are unhappy. Through developing a good internal marketing concept keeping the customer as the main focus. Most of these situations can be avoided. Corporations tend to watch their balance sheets and do not have a good understanding of customer service. The internet has empowered customers to get satisfaction.

The very best place to start is to ask what do customers want? The answer may not be as simple as you think. Once you have the answer you need to find a way to build your business with this end result in mind. You are developing a marketing concept that will keep your business thriving. Unhappy customers can bankrupt a business. Happy customers will make it thrive. You will realize a greater profit over time.

Everything and everyone in your company should keep customer satisfaction as part of their responsibilities as an employee of your business. This is where your company can really shine in the market place.

Customer issues should never be passed over by an employee as some other persons responsibility. Your entire company exists for one reason your customer. Customer satisfaction should appear seamless and a company standard to your customer.

When you are developing your marketing concept the main focus should be on the customer. The other factors that you should take into consideration are product decisions. Ask yourself if the product is what your customer wants? Is the price within the price range of your customer? How will the customer receive the product? How will I promote the product to my customers?

When you know the answers you have developed a marketing concept that will work for your business for many years. If you find a problem fix it and your business will thrive.