The Attraction Marketing Concept

Have you heard of the term “attraction marketing” along your travels before? Many people have come across this concept and tried to implement it into their business, unfortunately with little to no results. In today’s post, I’ll be taking a closer look at attraction marketing in the hope that you can yield some positive results from implementing the concept into your online business.

How cool would it be to have prospects lining up to get at what you have to offer, instead of having to chase them for their cash? That’s what attraction marketing is all about, it’s simple, yet very effective strategy that can elevate your business onto a whole new level.

Attraction Marketing Concept:

The concept of attraction marketing begins when you lead with value, instead of with your products, business or opportunity. Your goal is to position yourself as an expert when people come searching for what you have to offer. You then aim to provide value to that person above everything else.

People come online each day in search for experts, mentors and/or authority figures. When you came online to make money, did you search for an authority figure to learn the ropes from?… it’s called mentor shopping. You need to position yourself as a leading expert in your field and have people searching for what you have to offer. The truth is though, attraction marketing is a skill that must be learned, but, if you do put the time into learning and implementing this approach to marketing within your business, you will skyrocket your income with very minimal effort.

The Basics of Attraction Marketing:

The basics are pretty straight forward in theory. In practice though, it can be a little tricky for most marketers, simply because the whole concept of giving value before looking for anything in return is alien to them. Your number one goal should be to ALWAYS provide your prospects with value. Anything else is just going to get in the way. Think of all the big name marketers out there at the moment. Are they providing value? Are they fulfilling a need? Are they experts in their niche? Do they over deliver? Have they got raving fans willing to buy their next product as soon as it’s released?

When your goal is to help people get what THEY want, you will see the very same thing being attracted into your life/business. If I sell a crappy product, I can be sure that customer is not coming back. If I give advice that’s useless and helps no one, I can be sure I will not be attracting people to come listen to what I have to say. I know this all sounds very simplistic, but let me tell you, most marketers out there are looking to make money. Their goal is nothing more than that… and they’re failing big time.

I would much rather give incredible value away for FREE to help people get to where they need to be. Only then can I expect them to come back to me for more advice/services further down the road. Think about the power of this. People are naturally attracted to authority figures and people they know can help them. This is why attraction marketing is very important in your online business. If you are just like every other marketer out there selling products, you will find it very difficult to rise above the noise and stand out from the crowd. You MUST have people searching for what you have to offer, instead of YOU searching for them. Imagine that, having people actively searching for what you have to offer… what a contrast to how I see so many others doing it.

If you provide enough value to people they will come back, tell their friends/family and share your stuff within their social communities. People love to buy stuff, they just hate being sold to. Just give them what they want and over deliver every time.

Important: Attraction Marketing is NOT just about providing great products to your prospects. It has a lot more to do with “YOU” as a person. You need to be a person that others are attracted to. Like I mentioned earlier, people look to authority figures for guidance. You must position yourself as that authority figure. If people trust you, they will listen to you, follow you and buy from you over and over again.

How to Benefit From Renegade Network Marketer Concept and How Network Marketing Works

It is very easy to become an independent distributor for any MLM company; the challenge is recruiting a sizable organization to generate income. Building a network marketing business is getting more difficult; as it is getting very competitive because there are more companies enter into the market everyday. To become successful in this business, you need to be prepared mentally and emotionally to overcome all disappointment and rejections associated with prospecting and sponsoring.

If you want to be champion of this business, you must prepare to explore different prospecting and leads generation methods.

By exploring these three methods, you will be able to add 20 to 30 new reps a week to your business…guaranteed! As long as you are prepared to work out the concepts, you will be able to get a predictable result

(1) The Magnetic Sponsoring Concept

In order to stand out from the crowd, you must be different from others. You need to brand yourself so that your prospect can differentiate you from others. Magnetic sponsoring is all about branding yourself as an expert in any MLM company. You need to decide how you want to brand yourself and focus on building that brand. This system applies the concept of all successful marketing company has a brand that their customers can associate to. Instead of you chase after your prospect, you prospect looks for you. You are being hunted rather going everywhere to hunt for prospect. This is a major shift in paradigm as most MLM companies will train you to become a skilled “head hunter” to hunt for your prospect. This concept is founded by Mike Dillard who started as a waiter and within one and a half years, turned his network marketing business into a million dollar business because he ‘cracked the code’ to network marketing by finding a way to generate leads and turn those leads into money. In this system, you make money regardless your prospect joins your primary MLM business.

(2) The Renegade Network Marketer Concept

This is a concept that goes against the grain of what most traditional network marketing reps know. The network marketing newbie learns all the skill from his up line mentors and his mentors learn it from their mentors. Methods such as building a list of names by searching the directory of mobile phone and gather name cards that collected years ago, meeting up with strangers, approach anyone who is 3 foot around you(3 foot rules), approaching dead beat leads are all outdated methods are considered obsolete. They practice new ways to bring in leads on the Internet and although this concept is shunned by old school network marketers, it has brought results to many people who embrace their techniques.

(3) How Network Marketing Works

How Network Marketing Works is a step-by-step system that teaches network marketing reps how to generate leads using the Internet. This course is very comprehensive as it teaches people how to tap into Internet marketing traffic generation methods. Topics include how to build powerful lead capturing pages, how to use ready written network marketing articles to drive traffic and different ways of list building methods, the training consists of audio courses and video courses that teach you everything about lead generation in network marketing. The courses also coach you how to write persuasive emails and get people to buy your offers.

Regardless of which method you decide to use, it is very important to take necessary actions and not to give up before experiencing success.

Please remember that thing which we persist in doing becomes easier to do, not because that the nature of the thing has changed but our ability to do has increased.

The Marketing Concept

During the 1960s, the term ‘marketing concept’ emerged. It was a ‘revolution’ because what can be considered as modern businesses have changed their strategies and the total activities of their businesses. William J. Stanton, Professor of Marketing at the University of Colorado stated:

“The marketing concept is based on two fundamental beliefs. First, all company planning, policies and operations should be oriented toward the customer; second, profitable sales volume should be the goal of a firm. In its fullest sense, the marketing concept is a philosophy of business which states that the customer’s want satisfaction is the economic and social justification of a company’s existence. Consequently, all company activities in production, engineering, and finance, as well as in marketing, must be devoted first to determining what the customer’s wants are and then to satisfying those wants while still making a reasonable profit.”

A marketing executive at the General Electric Company, one of the first companies formally to recognize and implement the marketing concept, emphasized the important role of marketing in a nice way when he said: “We feel that marketing is a fundamental business philosophy.” It is obvious that this definition recognizes the importance of implementing the philosophy of marketing’s functions and methods of organizational structuring. Although it must be realized that marketing’s functions and methods are not, in themselves, the philosophy.

But the best-known writer on the subject at that time was Professor Theodore Levitt of Harvard. He had this to say: “Every major industry was once a growth industry. But some that are not riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management. The failure is at the top. The executives responsible for it in the last analysis are those who deal with broad aims and policies.”

The excuses used for declining growth of the railroads, for example, were not because the need for passenger and freight transportation declined. That grew. The railroads were in trouble not because the need was filled by others like cars, trucks, airplanes, even telephones, but because it was not filled by the railroads themselves. The railroads companies let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were product-oriented instead of customer-oriented.

Peter Drucker, the world’s leading writer on the whole field of management, says: “It is the customer who determines what a business is. It is the customer alone whose willingness to pay for a good or service converts economic resources into wealth, things into goods. What the business thinks it produces is not of first importance-especially not to the future of the business and to its success… What the customer thinks he is buying, what he considers value, is decisive-it determines what a business is, what it produces and whether it will prosper. And what the customer buys and considers value is never a product. It is always utility, that is, what a product or service does for him…. Because its purpose is to create a customer, the business enterprise has two-and only these two-basic functions; marketing and innovation. Marketing and innovation produce results; all the rest are ‘cost’. It is vital for every company regularly to ask this question ‘what business are we in?’ and to answer it in terms of what its customers buy not in terms of what it produces.”

More recently, Professor Peter Doyle has said that “Marketing-the task of seeing to provide customers with superior value-is so central that it cannot be seen as just another function alongside production, finance or personnel. The central task of management is to find better ways of meeting the needs of customers.”

source: http://en.articlesgratuits.com/the-marketing-concept-id1429.php