You might have read the above headline and thought…”AND DIE?? WHAT THE??”

But, it’s true. Now, you might not lose your life, per se, but your business will and even possibly your hopes, dreams, and goals in life will follow suit.

So to prevent your business’s demise and, in fact, allow your business to flourish and enjoy an abundant life…you must understand this very BASIC marketing concept.

And that one BASIC marketing concept is…GIVE YOUR TARGET MARKET WHAT THEY WANT.

Sounds simple enough, right?

Give your target market what they want. You are pushing a large boulder up a steep hill if you’re not doing this one basic thing.

If you think that posting and publishing all sorts of information about your product and business opportunity all over the web is going to build you a successful business….you are only kidding yourself.

If you’re doing this, you’re essentially vomiting all over people online.

If you truly understand this BASIC marketing concept, you realize that people really don’t care about you…(I know that sounds mean, but let me explain). People care about themselves and they’re looking and searching for answers to their own problems.

So, you need to focus on being the answer to those problems.

Think of it this way. When someone goes to The Home Depot looking for a drill, what problem are they trying to solve? Is it that they lack a drill? or Do they just need a hole?

You see, if you understand that they need a solution for getting a hole…it doesn’t matter what kind of drill they get, or if they can get a hole without a drill. If you can position yourself as someone who can get them a hole…you’re probably going to make some sort of sale.

Now, personally, I like to focus my marketing strategies on EXISTING network marketers. Why? They understand what it means to be an entrepreneur. They have an idea of how our industry works and I don’t need to go into a long explanation of how my business works.

My marketing strategies are geared toward network marketers and offering a solution to their problems. And it works because I give them exactly what they want.

What kind of problems do most network marketers have? What kind of solutions are you looking for?

1. MORE LEADS – I show network marketers how to generate their own, super-targeted, high quality leads by having their own Attraction Marketing System.

2. MORE TRAFFIC – I teach effective marketing strategies for any budget that will generate an influx of eyes on your website or lead capture pages.

3. SOME QUICK MONEY – I show you how to promote valuable affiliate tools, and resources to generate upfront commissions from people that you have come into contact with and that are on your list even if they don’t join you in your primary business.

4. MORE QUALITY DISTRIBUTORS – I teach you how to use the power of ATTRACTION MARKETING to attract real leaders, real movers-and-shakers so that you can build a powerful team with momentum.

5. DUPLICATION ON YOUR TEAM – You want positive business building activities to duplicate within your organization. I show you how to get access to a complete Training Center to teach your new team members the most effective online marketing strategies to build their business and YOUR downline.

By providing the above tools, training, and solutions for network marketers, it has taken my business to a completely new level.

And when you learn how to provide EXACTLY what it is that your target market is searching for…then you’ve got a formula for unlimited success.

When you follow that simple philosophy, that BASIC marketing concept, it’s unbelievable the blessings and abundance that will manifest in your life.

Search Engine Marketing – Marketing Products and Services Not Just Brand Names

Many people have looked upon brand names as the gauge for quality, be it good or bad.   A popular computer brand would likely sell more than the less popular counterparts.  But with more and more consumers becoming educated and well-versed on what quality really means, these people are now out to get more value for their money or what they feel they truly deserve. 

Importance of Brand Names

This is not to say that brand names are no longer needed, though.  In fact, they are still important in establishing the company’s identity.  Brand names provide instant recognition and encouragement to buy certain products and services.  Unless a company has really thought of a name that conquers all market barriers such as Coca-Cola, Pepsi, McDonald’s, Nike, Adidas, Porsche, Lamborghini or KFC; then what it should really focus on is how to make an effective online marketing strategy. 

Marketing Products and Services to Gain Recognition

Brand names provide recognition at a glance but they do not guarantee a sure buy.  Customers can buy the first time because they were enticed by the logo or brand name of a product but they would never go back for a “second helping” if they were not satisfied with what they bought. 

Repeat customers and advertising by word of mouth will only happen when the products and services that are being marketed depict quality. Even the best search engine marketing techniques in the world would all go to waste if the products that are being sold are sub-standard.  Fortunately, more consumers are getting away from this age-old dependence on brand names and are now looking for companies that can give quality merchandise. 

There are many online help sites that teach how to set up, maintain, and attain the goals of any start up internet business.  Search engine marketing or SEM is one good way to market quality merchandise and services online.  Educating target markets about how important and indispensable a merchandise (or service) is would be an effective marketing campaign.  But beyond this, the customer should be able to prove that it’s not all propaganda but that the product can also deliver what it promised. 

SEM may just be a small portion of search engine optimisation techniques yet it can emphasize the value of goods and services.  Another portion of the entire picture is search engine optimisation or SEO being a part of the whole online marketing scheme that the company should tap from the very beginning. 

SEO basically helps in boosting businesses and to make targeted markets know about product or service alternatives that are even better than existing brand names in the market.  This leads us to the equation that good products or services plus professional SEO management equals sure business success. 

No amount of good advertising from the competitors will ever put down quality commodities.  This is especially true with companies who offer services (as these are intangible).  A customer can always return sub-standard products but this can’t be done with services.  It is imperative to begin with great service quality in the first place.  Therefore, looking at all this, brand names fade in importance when quality is the topic.

Top 5 Network Marketing Products

There are literally thousands upon thousands of Network Marketing Products that are offered for distributors to sell. With that being said, a significant component of your success as a Network Marketer is actually choosing a company that you really like with a product that you would really like to sell. The Top 5 Network Marketing Products are the following…..

1. Gold And Silver Assets: The majority of us don’t possess enough of it. Almost all of us need a lot more of it. These are products that no one would be ashamed to sell due to the fact it’s in such high demand right now. The expected skyrocketing of Gold and Silver price ranges over the next couple of years makes these kinds of assets a no brainer.

2. Discount Membership Programs: Times are very hard right now. Anybody could benefit from being able to save money on many of life’s necessities. Possessing the capability to clearly show troubled individuals how they can save hundreds of dollars on things they’re already shopping for is certainly powerful in this day and time.

3. Cosmetics: As long as women possess the desire to look their very best, Cosmetic products will always be talked about as one of the top Network .

4. Energy Products: There is a new found demand for energy items in the industry. I’ve found everything from energy drinks, juices, and shakes, to bracelets and chains. These items are mainly for those who work out frequently, or those people who really feel like they require that extra energy boost through the day.

5. Weight Loss Items: Obesity is a huge challenge in this particular country. As long as this is the situation, there will constantly be a demand for weight loss merchandise. Along with the pills, potions and lotions, you’ll come across distinctive products such as a T-Shirt that is made to work out the abs and pectorals while being worn.

When choosing a Network Marketing Product to advertise, make sure you are able to become a “product of the product”. Your own personalized testimonial of the merchandise you’re selling will go a long way with your potential prospects and consumers. You should also do some market analysis on the item you’re thinking about promoting to make sure that there is an established market for it.